About

Unique Roots is a plant-based hair care brand that strives to empower you to embrace your natural beauty, own your individuality and find freedom in your identity.

Inspired by nature, scientific expertise and passion, Unique Roots brings science and creativity together to formulate products that will enhance, strengthen and restore your hair.

  • OUR MISSION

    Inspiring you to embrace your hair’s uniqueness and natural beauty through sustainable, plant-based products.

  • OUR VISION

    To revolutionise the textured hair care industry through the creation of scientifically proven formulas that are safe, effective and free from harmful chemicals.

Meet the Founder

Dominique - Founder

Dominique is a Scientist with a Masters in Chemical Engineering and Natural Hair Specialist. After dedicating years towards researching and developing her own hair products, she created Unique Roots as a 'gift to her younger self', with a vision to inspire others to cherish their natural beauty.

Through her unique, plant-based formulations and nurturing approach, her goal is to help as many people as possible to improve the health of their hair, feel confident and embrace their true identity whilst they navigate through their hair journey.

Our Values

  • INTEGRITY

    We lead with transparency and authenticity to ensure that the needs of our customers remain at the heart of everything we do.

  • SCIENCE

    Our products are scientifically formulated and backed by research to help stimulate hair growth, reduce breakage and encourage healthier hair.

  • NATURE

    We have intentionally selected a range of plant-based, natural ingredients to protect our consumers from exposure to harmful chemicals and provide them with a safer approach to hair care.

  • CULTURE

    Culture and heritage is rooted in everything that we do. With our selection of culture-rich ingredients originating from African, Caribbean and Asian regions, our aim is to ensure that the textured hair community feel seen, cared for and protected.